Specifically formulated for natural hair to create well-defined twists, twist-outs, and other styles. As I Am Twist Defining Cream is enriched with moisturizing ingredients like shea butter, coconut...
Discover the power of As I Am Long & Luxe Curl Enhancing Smoothie, a luxurious cream designed to nourish, hydrate, and define your curls. Formulated with moisture-rich ingredients like shea...
Give your curls the love they deserve with As I Am Coconut CoWash Conditioner. This creamy, sulfate-free cleansing conditioner is enriched with natural ingredients like coconut oil, castor oil, and...
Indulge your curls with the nourishing and hydrating benefits of the As I Am Naturally Double Butter Cream. This luxurious butter cream is formulated to deeply moisturize, soften, and define your...
The As I Am Curling Jelly is designed to define and shape curls, coils, and waves, providing a natural and bouncy curl pattern. It helps to enhance and showcase the beauty of your natural texture...
Discounts, Specials & New Products. Delivered Regularly.