Specifically formulated for natural hair to create well-defined twists, twist-outs, and other styles. As I Am Twist Defining Cream is enriched with moisturizing ingredients like shea butter, coconut...
The As I Am Classic Leave-In Conditioner is formulated to provide intense moisture and hydration to the hair. It helps to replenish and retain moisture, leaving the hair soft, smooth, and hydrated...
Styling products designed to enhance and style natural curls. As I Am Classic Curling Jelly helps to create well-defined, bouncy curls with lasting hold. The Classic Curling Jelly is formulated to...
p>The As I Am Detangling Conditioner Leave-in Tangle Releaser is designed to help detangle and condition the hair, leaving it soft, smooth, and manageable. The Detangling Conditioner is formulated...
Indulge your hair in the rich and restorative benefits of the As I Am Jamaican Black Castor Oil Masque. This intensive treatment masque is specially formulated with Jamaican Black Castor Oil and...
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